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Monday, 27 March 2017

Online Dream Machine Blueprint Christopher Harold Testimonial from Svei...

It is great to have a mentor who is there for me and able to help me get my business to where I want it to be.  Take a look at my fb and see some of the other videos I have there and some others I have shared from my mentor Christopher Harold has helped me so much this year already.

Please Like and Share

Cheers Svein Robert Sjoen

Wednesday, 1 March 2017

Dr Joe Vitale Awakened Millionaire Academy 2017-How To Become A Milliona...

Awakened Millionaire Academy


... is a brand-new online training course where Dr. Vitale gives you fast and furious mental awakenings that reveal how to master the true nature of money, how to turn your passion into profit, how to live a life of meaning, impact, and purpose, and how to experience spiritual awakening at the same time.

Click the Link and Please Like/Share

Tuesday, 15 November 2016

3 Tips You Wish You Know Earlier Before You Go Into Any Type of Relationship!

If you are in a relationship right now, or are thinking of going into one, there are 3 very important tips you should know and questions you should ask yourself before you ever get yourself into a relationship. This could save you from a lot of heartache and pain when you are involved in a love relationship.

1. Your lover does not owe you your happiness, peace or joy.
Happiness is a state of mind we choose to have. All of your happiness, and all of your suffering, are created by you and they do not come from outside of you, or from others. Before you go into any type of relationship, ask yourself these questions: "Do I really, really, really know how to walk away from disappointment and fear? Will I be able to find the person that I am now even after I go into this relationship and begin a new way of life?" In short, you should not be dependent on your partner on your emotional needs. You yourself are responsible for your own feelings and creating positive experiences for both your partner and you whenever you are together.

2. Love your partner for who they are. No one in this world is perfect.
One day you will find your partner doing certain things or saying certain things that will hurt you, disappoint you or anger you. Before you go into any type of relationship, you have to ask yourself:"Will I be able to love my partner for who they are. If I am unhappy or angry with something they have said or done, will I be able to recognize my unhappiness or anger as against their speech, actions and behavior, and not against their persons?"

3. Will I be able to love myself as much as I love my partner?
If you cannot love yourself, how are you going to give love to another? This is a mistake most people make when they gointo a relationship. They become over-obsessive with what they can give to their partners and what they can do for their partners. To ensure a fulfilling relationship, you have to learn to take care of your own needs as well. A true partner or lover is one who will make sure that you do not become too dependent on them. You are responsible for your own feelings and your own emotional needs too. You are a beautiful being. So, take care of yourself, love yourself, treat yourself to all the good things in life too, and do the same to your partner. Very soon you will find true love always coming your way without any effort on your part!

As always, if you are encountering problems in your relationship, try to dissolve all of your problems in love. And you'll be sure you are on your way to a peaceful and fulfilling relationship!

Get FREE Special Report "Tired of Failing And Heart Breaking Relationships? The Mystery of Possessing The Relationship Of Your Dreams...SOLVED!" Value at $17.95

About The Author:

Svein Sjoen is the author for his unconventional Relationship Ebooks at

Discover the best and most effective strategies to finding a true love, keeping a true love or
even bringing back a lost lover or spouse! He now writes regularly on finding and attracting true love, and family related issues.

Thursday, 16 April 2015

Typical Facebook Ad Rates: CPM and Cost Per Page Like by Placement

Cookie cutter articles are routinely written that proclaim that “the Facebook sidebar is a wasteland” or “mobile is where it’s at on Facebook.” They’re all wrong.

In this post, I’m going to explain why before presenting my own data to show you what I’m seeing regarding the evolution of CPM costs and Cost Per Page Like by placement, dating back to August of 2013.
The Problem With Universal Truths
Reports come out regularly that give us an idea of the trending costs and performance of Facebook ads. They are interesting, but they are nothing more than a mash-up of hundreds of advertisers.
How much were those advertisers spending? What were they promoting? What were the sizes of their potential audiences? Were they using CPM, CPC or oCPM? Were their ads effective?
These reports are good for entertainment purposes. They can even provide a lightbulb moment, inspiring you to take a second look at your ads.
But do not let these reports guide your advertising habits. Focus on your results only.
The truth is that the Facebook advertising landscape is constantly evolving. Costs will go up and down based on competition. And what you see may not be what I see depending on industry, audience, copy, imagery and a long list of factors.

Using the RIGHT Data

Something else to consider is that advertisers are often distracted by the wrong data. Don’t be one of those advertisers.
For example, your Click Through Rate on the sidebar may be awful. It probably is. But it’s generally much, much cheaper to reach users in the sidebar, too.
In the end, the only metric that truly matters is your Cost Per Desired Action. Everything else can cloud the picture and lead you down the wrong path.

Back in November…

I’ve heard more times than I can count that you shouldn’t advertise on Facebook’s sidebar. In fact, I’d estimate that 9 of 10 advertisers I talk to completely ignore it in favor of the News Feed.
But I’ve found that the sidebar works just fine. In fact,back in November I reported seeing that the sidebar was more effective than mobile for getting page likes, registrations and even sales.
As with everything, things change. It’s why I suggest that you constantly monitor your results to optimize based on what is working and what isn’t.

My Data

I decided to pull all of my results dating back to August of 2013. The reason I selected this starting point is based on sample size. I started investing close to a minimum of $2,000 per month starting in August.
I ran two reports to get a better handle on costs based on placement. Know that you can run a similar reportusing your Facebook ad reports.
I first broke down the impressions and spend for all advertising by placement. On average, I spent the following per month:
  • Desktop News Feed: $1,010.45
  • Mobile News Feed: $714.22
  • Desktop Sidebar: $169.26
Since competition will differ wildly depending on placement (I previously found that the cost to reach users on the sidebar was 1/20 of Desktop News Feed and 1/50 of mobile), I then found the CPM for each placement.
Next, I focused only on my page like ads run during these months to track the cost of a page like by placement over time.
Following is my average ad spend for page likes per month, by placement:
  • Desktop News Feed: $385.03
  • Mobile News Feed: $367.35
  • Desktop Sidebar: $92.72
As you can see, I spend about 45% of my ad budget onbuilding a relevant audience.

My Advertising Habits

It’s first important to note that I use Optimized CPM almost exclusively.
If you aren’t familiar with oCPM, this is Facebook’s default bidding method. Facebook will optimize your audience, showing your ad to the people most likely to perform your desired action. Your bid is also dynamic, as Facebook will bid what is necessary to reach that audience (budget and audience size being important factors).
As a result of using oCPM, my CPM prices will always be significantly higher than advertisers who use manual bids. But I’m confident I also get the corresponding “optimized” results (see my study on using oCPM over CPM).
Additionally, I promote to audiences of varying sizes, from a few thousand to several million. The size of the audience will also impact the cost to reach those people.

Facebook CPM by Placement

You’ll recall that back in November, I saw a huge difference in CPM depending on placement. Let’s see how that has evolved since August…
Facebook CPM by Placement per Month
As you can see, I saw CPM drop steadily across all placements from August through December, but it then rose quite a bit beginning in January.
Previously, the cost to reach users on mobile devices was significantly higher than the cost to reach them in the desktop News Feed. Beginning in December (January being the exception) that is no longer the case for me. CPM for desktop and mobile News Feed is now nearly identical.
Average CPM for my ads by placement from August through December of 2013 was as follows:
  • Desktop News Feed: $2.14
  • Mobile News Feed: $4.36
  • Desktop Sidebar: $.08
Average CPM for my ads by placement in 2014 is currently as follows:
  • Desktop News Feed: $6.72
  • Mobile News Feed: $7.49
  • Desktop Sidebar: $.15
Note that CPM doubled for the sidebar, tripled for desktop News Feed, and nearly doubled for mobile. There are many explanations for this, and we shouldn’t apply a global rule.
I considered not reporting dollar figures at all since the ratio is actually most important. If I begin focusing on a smaller audience — or raise my budget for the same audience — oCPM prices are bound to increase. So I encourage you to focus more on the ratios.
It now costs me 45 times more to reach users in the desktop News Feed and 50 times more to reach users on mobile than the sidebar. In other words, the ratio remained steady for mobile News Feed vs. sidebar, but price of desktop News Feed has increased.
My Theory: Fewer users are accessing Facebook via desktop than ever before. Meanwhile, advertisers continue to favor this real estate. As a result of increased competition, prices are increasing for the desktop News Feed.

Cost Per Page Like by Placement

It’s costing me quite a bit more to reach users now than it was at the end of 2013. So how is this impacting my Cost Per Page Like?
Facebook Cost Per Page Like by Placement per Month
As you can see in the chart above, the cost of Page Likes has remained steady or even dropped on mobile; desktop News Feed is constantly evolving; and the sidebar is at an unacceptably high rate.
Here’s a breakdown of the average Cost Per Page Like by month from August through December of 2013:
  • Desktop News Feed: $.40
  • Mobile News Feed: $.49
  • Desktop Sidebar: $.40
Desktop was most efficient for me, whether in the News Feed or sidebar.
Now let’s look at January through April of 2014:
  • Desktop News Feed: $.55
  • Mobile News Feed: $.44
  • Desktop Sidebar: $.46
The median cost is a bit misleading given the way costs are trending for me. I’m currently seeing a cost of $.80 per Page Like in the sidebar, which I cannot continue to spend. Mobile is currently easily my most affordable placement.
Let’s also keep in mind that my ads may simply be less effective now. We can’t ignore that possibility. I continue to refresh them monthly. But generally, I’m seeing an increase in costs for Page Likes on desktop (especially for sidebar) while mobile is now more attractive.
Overall, while CPM has doubled or tripled for my ads, the cost for Page Likes has increased but not at that rate. Facebook advertising appears to be getting more competitive, but oCPM is optimized to the point where the increasing CPM costs are not resulting in huge increases in costs for Page Likes.

Reminder: A Word of Caution

Once again, these results are based on my advertising only. This is not meant to be a universal report on how Facebook advertising costs are trending.
This is what I am seeing based on the audience I target, the creative and copy I’m using and the budgets I set.
The bottom line here is that the landscape is constantly changing. Monitor your results to determine the best possible placement for your ads.

Your Turn

What results are you seeing? Is mobile becoming more affordable for you, too?
Let me know in the comments below!

What's Better: CPM or oCPM When Targeting Facebook Fans With Ads?

A phrase I repeat regularly when it comes to succeeding with Facebook ads is “Never assume anything.” If you assume you know, you don’t. As a result, you may either waste money unknowingly or miss an opportunity.

This is why I recommend starting most campaigns broadly in terms of targeting and placement. If you assume mobile is going to be most cost effective and sidebar won’t work, for example, you may be surprised by the actual results.
Since I’m always second guessing, experimenting and trying new things, I recently decided to test a long-held advertising habit when targeting Fans only.

My Typical Bidding Behavior
First of all, a very quick overview of your bidding options when creating Facebook ads:
Cost Per Click (CPC): The maximum you’ll pay per click on your ad. Since distribution is based on an auction format, the amount you ultimately pay per click will depend upon the competition.
Cost Per 1,000 Impressions (CPM): The maximum you’ll pay per 1,000 impressions of your ad. Once again, the amount you pay will depend upon competition for the same audience and placement.
Optimized Cost Per 1,000 Impressions (oCPM):Facebook optimizes your ad by showing it to the people most likely to perform your desired action (within your target). Additionally, bidding is automated. Your bid will change dynamically based on competition, assuring that you’ll reach your desired audience.
Since oCPM is “optimized,” the final CPM price is typically much higher than CPC or regular CPM. But — also because it’s optimized — I’ve found it’s almost always most efficient.
While I used to split test CPM vs. oCPM in particular, I rarely do anymore. I’ve simply found repeatedly that oCPM gives me the best Cost Per Desired Action (Page Like, Link Click, Conversion, etc.).
This includes targeting Fans, whether it be promoting a post or selling a product.

Second Guessing My Advertising Habits

However, I started wondering recently if using oCPM made sense when targeting my Fans only. Why, for example, do I need Facebook to optimize my audience? By reaching my Fans, I’m already reaching a naturally optimized group of people.
And if CPM costs less than oCPM (typically significantly less), might I save money by going with it instead? Or is oCPM so effective that the higher price per impression doesn’t matter?
This is what I wanted to find out. So I ran a test…

CPM vs. oCPM for Fans Test: Link Clicks

I promoted four different posts last week. In each case, I targeted Fans and email subscribers (who aren’t current Fans) only in the News Feed (desktop and mobile). I optimized for Link Clicks for each one.
These are organic posts that I simply promoted to reach more of my relevant audience in an effort to increase website traffic. Here are the four posts:
Jon Loomer Digital Promoted Posts 12-9 to 12-12
I promoted each for a very short period of time because I prefer to only have posts promoted while I don’t have another new blog post shared in my Fans’ News Feeds. They all ran from late morning when the post was originally shared to 6:00am the following morning.
In each case, I created separate campaigns for CPM and oCPM, with two different ads in each (one targeted at Fans and one at newsletter subscribers who aren’t Fans). Each campaign had a lifetime budget of $5, and I set a maximum CPM bid of $2.50 (reminder: oCPM is set dynamically).
To summarize, here are the campaigns that were created:
  • Reach Rant – Fans and Subscribers – oCPM
  • Reach Rant – Fans and Subscribers – CPM
  • Increase Reach – Fans and Subscribers – oCPM
  • Increase Reach – Fans and Subscribers – CPM
  • News Feed Test – Fans and Subscribers – oCPM
  • News Feed Test – Fans and Subscribers – CPM
  • Facebook Offer ROI – Fans and Subscribers – oCPM
  • Facebook Offer ROI – Fans and Subscribers – CPM
Since the impact of the ads targeted at the newsletter subscribers was so minimal (it was a small group and Facebook preferred targeting Fans), I will lump that ad in from this point forward and focus only on the campaign results.

CPM vs. oCPM: The Results

Here’s a comparison of results on a campaign vs. campaign basis:
CampaignSpendLink ClicksCost PerCPM
Reach Rant – oCPM$5.0044$0.11$5.83
Reach Rant – CPM$1.6710$0.17$1.38
News Feed Test – oCPM$5.0059$0.08$4.35
News Feed Test – CPM$1.5818$0.09$1.38
Increase Reach – oCPM$5.0097$0.05$5.95
Increase Reach – CPM$1.6432$0.05$1.40
Facebook Offer ROI – oCPM$5.0027$0.19$5.17
Facebook Offer ROI – CPM$2.1211$0.19$1.33
A couple of things should immediately jump out at you:
  1. The cost per 1,000 impressions is significantly higher (3-4X) when using oCPM
  2. The budget was never reached (not even close) when using CPM
Now let’s take a look at the overall results, lumping all similar campaigns together to compare CPM vs. oCPM:
Campaign Bidding MethodSpendLink ClicksCost PerCPM
Okay, now let’s start breaking this down:
  • Cost Per 1,000 Impressions nearly 4X higher for oCPM
  • oCPM reached full budget, while CPM reached only 35% of it
  • Cost Per Link Click nearly the same
  • oCPM resulted in more than 3X the Link Clicks
Also, here’s another important stat that I haven’t covered yet: Total Impressions…
  • CPM: 5,124
  • oCPM: 3,817
Even though the ads are being shown to 74% of the audience, oCPM is resulting in three times the link clicks.
So what we find here is that while the Cost Per Link Click is nearly the same, oCPM brings more results. In order for this to happen, oCPM must actually be optimized — Facebook must be showing my ads to Fans most likely to click on a link in order to counter the significantly higher Cost Per 1,000 Impressions.

A Note on Bidding

Since I didn’t come close to reaching my budget using CPM, it’s important to note my maximum bid of $2.50. I could not bid higher than that due to my $5 daily budget.
The budget could have held the campaigns back some. However, keep in mind that the overall Cost Per 1,000 Impressions for my CPM campaigns was $1.37. Since I didn’t get particularly close to that $2.50 maximum, I question whether it would have made much of a difference.
That said, I have to recognize it as a potential limitation. I plan to try this again with a $10 budget and $5 maximum bid (if not $20 and $10).

In Conclusion

This study reaffirms my faith in oCPM. While using the CPM bidding method may seem like the most cost effective method on paper, oCPM is so well optimized that I still end up getting better results.
Now, keep in mind that these results are for my Page only. It’s a small sample size. While I trust the results for me, you should always test to see what works for you.
How about you? Do you tend to use CPM or oCPM when you target Fans only?